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Play Marketing
Play. It’s a great word, isn’t it? Simple. Elegant. Direct. Fun. When you play, you’re going with the the natural streams of time and life. You can play with anything actually – you just have to know...
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Mission Statements in the Age of Social Media
The issue of social media policies in Healthcare and Pharma often come up. There are different angles to consider – employee behavior, risk management, privacy, regulatory considerations. Often, the...
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Twitter Is God’s Gift to Communicators
“Twitter is God’s gift to communicators” according to Mark Ragan at this years Healthcare Marketing and PR Social Media Summit at Mayo Clinic, Jacksonville Florida. I spoke at the summit on Tuesday...
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Did You Follow-up On That Healthcare Campaign?
Our campaign was a success! We got an award for the ad! Healthcare outcomes met? Check! But… …Did you follow-up? The party’s over. You won. Congratulations. But now, people aren’t calling much anymore....
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Might Big Brother In Healthcare Be Good?
Gary Vanerchuk shot a short video Big Brother Is Good in which he makes the case that if advertisers know everything about us (save for social security numbers, etc.) then our experience on the Web...
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The Problem With Social Media and Healthcare Marketing
Yes, you can market, communicate, and build community with patients and their loved ones using social media. The problem, however, is that the center and circumference of online media are predicated on...
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